Multichannel communication is a must. We need to serve our customers in all channels in order to build a consistent customer experience. Before we can do that, we need to deepen our customer knowledge. How do our customers think, act, buy, and communicate their experiences to others? In Mediataivas Content Strategy and Digiroadmap Workshops, our experts help you expand your customer knowledge and create meaningful customer encounters.
Most consumers make their buying decision in the digital channels well before any contact with sales or customer service. The key to success is to gain customer knowledge and to provide a unique service experience. At Mediataivas, we use a Content Strategy tool to recognise the customer personas typical to your business and to specify the core messages and the excellence factors relevant to your customers.
By creating consistent and impressive customer encounters in the different stages of buying and consuming, you are building brand success. To help you make those touchpoints more influential, we can further develop contents and usability to better match the needs and behaviour of your customer audiences.
A business makes profit as it makes the sale. Customer experience is created in the numerous encounters in the different stages of buying. Our experts at Mediataivas will help you recognise the main touchpoints along the buying process, in order to enhance effectiveness and to boost sales.
A digital service channel is never complete. It is subject to continuous development: content creation, optimisation, and development procedures based on actual gathered data. We can help you further develop your digital services, so that your business can thrive in the ever-changing world.
Customer behaviour and actions are changing rapidly. Thus, the digital service channels need to be under continuous development based on actual measured data. By setting the parameters and by gathering data, we gain a deeper customer understanding and help your business grow.